Portfolio Info

  • Category Game Development
  • Date 06 Jan, 2025
  • Project Requirements Create an engaging 2D puzzle game with daily challenges, rewarded ads, and in-app purchases. Implement live-ops system for real-time content updates and A/B testing for difficulty balancing.
  • Budget $35,000.00
  • Project Manager Mike Chen
  • Location Los Angeles, USA
  • Project Duration 10 weeks
  • Rating

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2D Casual Puzzle — Unity Live-Ops at Scale

2D Casual Puzzle — Unity Live-Ops at Scale

Level-based puzzler with daily challenges, rewarded ads, and IAP bundles. Built remote configs and A/B difficulty tuning.

This 2D casual puzzle game represents our expertise in mobile game development and live operations. Using Unity, we created an engaging puzzle experience with sophisticated monetization strategies. The game achieved remarkable metrics: 18% Day-7 retention and 22% increase in ARPDAU through our live-ops implementation.

The biggest challenge was creating a difficulty curve that kept players engaged without causing frustration. We implemented a sophisticated A/B testing system that continuously optimized level difficulty based on player behavior data. Additionally, we had to balance monetization without being intrusive, ensuring the game remained fun while generating sustainable revenue.

Project Tips

Here are the key features and highlights of this project that showcase our expertise and attention to detail.

  • Achieved 18% Day-7 retention rate through optimized difficulty curves
  • Implemented A/B testing system that increased ARPDAU by 22%
  • Built remote configuration system for real-time game balancing
  • Created daily challenge system with 85% completion rate
  • Developed rewarded ad integration with 3.2% conversion rate

Overview & Challenge

This 2D casual puzzle game represents our expertise in mobile game development and live operations. Using Unity, we created an engaging puzzle experience with sophisticated monetization strategies. The game achieved remarkable metrics: 18% Day-7 retention and 22% increase in ARPDAU through our live-ops implementation.

The biggest challenge was creating a difficulty curve that kept players engaged without causing frustration. We implemented a sophisticated A/B testing system that continuously optimized level difficulty based on player behavior data. Additionally, we had to balance monetization without being intrusive, ensuring the game remained fun while generating sustainable revenue.